tag:blogger.com,1999:blog-82795302553369873672024-03-13T13:07:44.774-07:00digitalwebmarketAnonymoushttp://www.blogger.com/profile/04654239259311338750noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8279530255336987367.post-89493198021203967942017-01-28T12:30:00.001-08:002017-01-28T12:30:28.347-08:00<h1 style="background-color: white; color: #212121; font-family: Roboto, "Helvetica Neue", Helvetica, sans-serif; font-size: 34px; font-weight: 400; line-height: 40px; margin: 0px 0px 8px;">
Webmaster Guidelines</h1>
<div class="cc" style="background-color: white; color: #212121; font-family: Roboto, "Helvetica Neue", Helvetica, sans-serif; font-size: 13px; outline: none; word-wrap: break-word;">
<iframe allowfullscreen="1" class="embedded-video-large" data-videoid="yFxNda5Z4eE" frameborder="0" height="230" href="//www.youtube.com/watch?v=yFxNda5Z4eE" id="widget2" src="https://www.youtube.com/embed/yFxNda5Z4eE?cc_load_policy=1&controls=2&rel=0&hl=en&enablejsapi=1&origin=https%3A%2F%2Fsupport.google.com&widgetid=1" style="background-color: black; background-position: center center; background-size: cover; border-style: initial; border-width: 0px; cursor: pointer; display: inline-block; max-width: 100%; overflow: hidden; position: relative;" title="YouTube video player" width="400"></iframe><div style="margin-bottom: 12px; margin-top: 4px;">
<br /></div>
<div style="margin-bottom: 12px; margin-top: 4px;">
Following the <strong>General Guidelines</strong> below will help Google find, index, and rank your site.</div>
<div style="margin-bottom: 12px; margin-top: 4px;">
We strongly encourage you to pay very close attention to the <strong>Quality Guidelines</strong> below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites.</div>
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;"></ul>
<h2 style="font-size: 24px; font-weight: 400; line-height: 32px; margin: 32px 0px 8px;">
General Guidelines</h2>
<div class="zippy-wrapper" style="margin: 0px 0px 1px; outline: none; padding: 0px;">
<div class="zippy-container zippy-last" style="margin: 0px; outline: none;">
<a aria-expanded="true" aria-haspopup="true" class="zippy index1 goog-zippy-expanded" href="https://www.blogger.com/null" name="help_find" role="button" st-id="help_find" st-idx="1,3" st-ignore="" st-imp="" st-ve="2" style="border-bottom: none; border-top: 1px solid rgb(224, 224, 224); box-sizing: border-box; color: #7759ae; cursor: pointer; display: inline-block; font-size: 15px; line-height: 24px; margin: -1px; outline: none; padding: 16px 50px 11px 16px; position: relative; width: 704px;">Help Google find your pages</a></div>
<div class="zippy-overflow" style="margin: 0px; outline: none; overflow: hidden;">
<div class="zippy-content" style="margin: 0px 0px 0px 18px; outline: none; overflow: auto; padding: 1px 26px 20px 16px; position: relative; transition: margin-top 0.218s ease-out;">
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Provide a <a href="http://sitemaps.org/" style="color: #7759ae; text-decoration: none;" target="_blank">sitemap file</a> with links that point to the important pages on your site. Also provide a page with a human-readable list of links to these pages (sometimes called a site index or site map page).</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Limit the number of links on a page to a reasonable number (a few thousand at most).</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Make sure that your web server correctly supports the <code style="color: #006600;">If-Modified-Since</code> HTTP header. This feature directs your web server to tell Google if your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Use the robots.txt file on your web server to manage your crawling budget by preventing crawling of infinite spaces such as search result pages. Keep your robots.txt file up to date. <a href="https://developers.google.com/webmasters/control-crawl-index/docs/faq" style="color: #7759ae; text-decoration: none;" target="_blank">Learn how to manage crawling with the robots.txt file</a>. Test the coverage and syntax of your robots.txt file using the <a href="https://www.google.com/webmasters/tools/robots-testing-tool" style="color: #7759ae; text-decoration: none;" target="_blank">robots.txt testing tool</a>.</li>
</ul>
<div style="margin-bottom: 12px; margin-top: 4px;">
<strong>Ways to help Google find your site:</strong></div>
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Submit it to Google at <a href="http://www.google.com/submityourcontent/" style="color: #7759ae; text-decoration: none;">http://www.google.com/submityourcontent/</a>.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Submit a <a href="https://support.google.com/webmasters/answer/156184" style="color: #7759ae; text-decoration: none;">Sitemap</a> using <a href="http://www.google.com/webmasters/tools/" style="color: #7759ae; text-decoration: none;">Google Search Console</a>. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Make sure that any sites that should know about your pages are aware your site is online.</li>
</ul>
</div>
</div>
</div>
<div class="zippy-wrapper" style="margin: 0px 0px 1px; outline: none; padding: 0px;">
<div class="zippy-container zippy-last" style="margin: 0px; outline: none;">
<a aria-expanded="true" aria-haspopup="true" class="zippy index2 goog-zippy-expanded" href="https://www.blogger.com/null" name="help_understand" role="button" st-id="help_understand" st-idx="2,3" st-ignore="" st-imp="" st-ve="2" style="border-bottom: none; border-top: 1px solid rgb(224, 224, 224); box-sizing: border-box; color: #7759ae; cursor: pointer; display: inline-block; font-size: 15px; line-height: 24px; margin: -1px; outline: none; padding: 16px 50px 11px 16px; position: relative; width: 704px;">Help Google understand your pages</a></div>
<div class="zippy-overflow" style="margin: 0px; outline: none; overflow: hidden;">
<div class="zippy-content" style="margin: 0px 0px 0px 18px; outline: none; overflow: auto; padding: 1px 26px 20px 16px; position: relative; transition: margin-top 0.218s ease-out;">
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Create a useful, information-rich site, and write pages that clearly and accurately describe your content.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Ensure that your <code style="color: #006600;"><title></code> elements and <code style="color: #006600;">alt</code> attributes are descriptive, specific, and accurate.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Design your site to have a clear conceptual page hierarchy.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Follow our recommended best practices for <a href="https://support.google.com/webmasters/answer/114016" style="color: #7759ae; text-decoration: none;" target="_blank">images</a>, <a href="https://support.google.com/webmasters/answer/156442" style="color: #7759ae; text-decoration: none;" target="_blank">video</a>, and <a href="https://developers.google.com/structured-data/" style="color: #7759ae; text-decoration: none;" target="_blank">structured data</a>.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">When using a content management system (for example, Wix or WordPress), make sure that it creates pages and links that search engines can crawl.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">To help Google fully understand your site's contents, allow all site assets that would significantly affect page rendering to be crawled: for example, CSS and JavaScript files that affect the understanding of the pages. The Google indexing system renders a web page as the user would see it, including images, CSS, and JavaScript files. To see which page assets that Googlebot cannot crawl, or to debug directives in your robots.txt file, use the <a href="https://www.google.com/webmasters/tools/roboted" style="color: #7759ae; text-decoration: none;" target="_blank">blocked resources report</a> in Search Console and the <a href="https://support.google.com/webmasters/answer/6066467" style="color: #7759ae; text-decoration: none;">Fetch as Google</a> and <a href="https://support.google.com/webmasters/answer/6062598" style="color: #7759ae; text-decoration: none;">robots.txt Tester</a> tools.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Allow search bots to crawl your site without session IDs or URL parameters that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Make your site's important content visible by default. Google is able to crawl HTML content hidden inside navigational elements such as tabs or expanding sections, however we consider this content less accessible to users, and believe that you should make your most important information visible in the default page view.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Make a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings. For example, use <a href="https://support.google.com/webmasters/answer/156449" style="color: #7759ae; text-decoration: none;">robots.txt</a> or <code style="color: #006600;">rel="nofollow"</code> to prevent advertisement links from being followed by a crawler.</li>
</ul>
</div>
</div>
</div>
<div class="zippy-wrapper" style="margin: 0px 0px 1px; outline: none; padding: 0px;">
<div class="zippy-container zippy-last" style="margin: 0px; outline: none;">
<a aria-expanded="false" aria-haspopup="true" class="zippy index3 goog-zippy-collapsed" href="https://www.blogger.com/null" name="help_use" role="button" st-id="help_use" st-idx="3,3" st-ignore="" st-imp="" st-ve="2" style="border-bottom: 1px solid rgb(224, 224, 224); border-top: 1px solid rgb(224, 224, 224); box-sizing: border-box; color: #7759ae; cursor: pointer; display: inline-block; font-size: 15px; line-height: 24px; margin: -1px; outline: none; padding: 16px 50px 11px 16px; position: relative; width: 704px;">Help visitors use your pages</a></div>
<div class="zippy-overflow" style="margin: 0px; outline: none; overflow: hidden;">
<div aria-hidden="true" class="zippy-content zippy-hidden" style="height: 0px; margin: -340px 0px 0px 18px; outline: none; overflow: hidden; padding: 0px; position: relative;">
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><code style="color: #006600;"></code></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://validator.w3.org/" style="color: #7759ae; text-decoration: none;" target="_blank"></a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://developers.google.com/speed/pagespeed/insights/" style="color: #7759ae; text-decoration: none;" target="_blank"></a><a href="http://www.webpagetest.org/" style="color: #7759ae; text-decoration: none;" target="_blank"></a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://search.google.com/search-console/mobile-friendly/" style="color: #7759ae; text-decoration: none;" target="_blank"></a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/100782" style="color: #7759ae; text-decoration: none;"></a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/6073543" style="color: #7759ae; text-decoration: none;"></a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"></li>
</ul>
</div>
</div>
</div>
<h2 id="quality_guidelines" style="font-size: 24px; font-weight: 400; line-height: 32px; margin: 32px 0px 8px;">
Quality guidelines</h2>
<div style="margin-bottom: 12px; margin-top: 4px;">
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.</div>
<div style="margin-bottom: 12px; margin-top: 4px;">
If you believe that another site is abusing Google's quality guidelines, please let us know by <a href="https://www.google.com/webmasters/tools/spamreport" style="color: #7759ae; text-decoration: none;">filing a spam report</a>. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google's search results. Not all manual actions result in removal, however. Even in cases where we take action on a reported site, the effects of these actions may not be obvious.</div>
<h3 style="font-size: 20px; font-weight: 500; line-height: 28px; margin: 24px 0px 8px;">
Basic principles</h3>
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Make pages primarily for users, not for search engines.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Don't deceive your users.</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.</li>
</ul>
<h3 style="font-size: 20px; font-weight: 500; line-height: 28px; margin: 24px 0px 8px;">
Specific guidelines</h3>
<div style="margin-bottom: 12px; margin-top: 4px;">
<strong>Avoid</strong> the following techniques:</div>
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/2721306" style="color: #7759ae; text-decoration: none;">Automatically generated content</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Participating in <a href="https://support.google.com/webmasters/answer/66356" style="color: #7759ae; text-decoration: none;">link schemes</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Creating pages with <a href="https://support.google.com/webmasters/answer/66361" style="color: #7759ae; text-decoration: none;">little or no original content</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/66355" style="color: #7759ae; text-decoration: none;">Cloaking</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/2721217" style="color: #7759ae; text-decoration: none;">Sneaky redirects</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/66353" style="color: #7759ae; text-decoration: none;">Hidden text or links</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/2721311" style="color: #7759ae; text-decoration: none;">Doorway pages</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/2721312" style="color: #7759ae; text-decoration: none;">Scraped content</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Participating in <a href="https://support.google.com/webmasters/answer/76465" style="color: #7759ae; text-decoration: none;">affiliate programs without adding sufficient value</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Loading pages with <a href="https://support.google.com/webmasters/answer/66358" style="color: #7759ae; text-decoration: none;">irrelevant keywords</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Creating pages with <a href="https://support.google.com/webmasters/answer/2721313" style="color: #7759ae; text-decoration: none;">malicious behavior</a>, such as phishing or installing viruses, trojans, or other badware</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Abusing <a href="https://developers.google.com/search/docs/guides/intro-structured-data#structured-data-guidelines" style="color: #7759ae; text-decoration: none;">rich snippets</a> markup</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Sending <a href="https://support.google.com/webmasters/answer/66357" style="color: #7759ae; text-decoration: none;">automated queries</a> to Google</li>
</ul>
<div style="margin-bottom: 12px; margin-top: 4px;">
<strong>Follow</strong> good practices like these:</div>
<ul style="margin: 4px 0px 12px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Monitoring your site for <a href="https://support.google.com/webmasters/answer/2721435" style="color: #7759ae; text-decoration: none;">hacking</a> and removing hacked content as soon as it appears</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Preventing and removing <a href="https://support.google.com/webmasters/answer/2721437" style="color: #7759ae; text-decoration: none;">user-generated spam</a> on your site</li>
</ul>
<div style="margin-bottom: 12px; margin-top: 4px;">
If your site violates one or more of these guidelines, then Google may take <a href="https://support.google.com/webmasters/answer/35843" style="color: #7759ae; text-decoration: none;">manual action</a> against it. Once you have remedied the problem, you can <a href="https://support.google.com/webmasters/answer/35843" style="color: #7759ae; text-decoration: none;">submit your site for reconsideration</a>.</div>
</div>
Anonymoushttp://www.blogger.com/profile/04654239259311338750noreply@blogger.com0